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Define the Challenge
  • Be true to Children for Children's mission to get kids to "grow involved"

  • Create a fun and functional web experience that appeals to the needs of a diverse audience including kids, teens, parents, and educators.
Aha! Insight
  • Communities are built on shared experience and interaction, online and off.
Killer Idea
  • Redesign the site's look and feel to attract visitors of all ages. Reorganize content and streamline site architecture to make navigation more intuitive, and existing information more easily accessible.

  • Create a CFC staff blog where visitors can comment, add to de.li.cio.us, and email to friends. Build in a custom flickr treatment to give new life to CFC activities.
Close the Loop
  • "Renegade has been a wonderful partner every step of the way on our new website" noted Maggie Jones, Executive Director of Children for Children, who added "their staff is smart, creative and joy to work with."

services put into practice
websites & applications permissions marketing
database development




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Back-Up
clients served
BearingPoint
Bluefly
Bowne
Cablevision
Car and Driver
Casio
Children for Children
Citibank
DoubleClick
Gilda's Club
HSBC
Hasbro
IBM
Moravian Open Door
Nautica
Nike
Nolet Spirits
Olympus
Panasonic
Ravenswood
Redbox
Seagram's
The Receivables Exchange
Toasted Head Wines
Ubisoft