Free Marketing Resources for Social Enterprises and Nonprofits

Social enterprises and nonprofits often lack enough resources for effective marketing. If you’re working with such organizations, you may be facing this challenge.

It would be a challenge to drive social impact results without enough marketing resources.

The list of free digital marketing tools for social enterprises and nonprofits that I’m going to mention below will help you overcome this challenge.  

There are better alternatives available for some of the applications mentioned below. But, I have focused only on free marketing resources in this post.

 

 

Website Building and Hosting Platforms

 

Website Building Platforms

WordPress is the most popular website building platform in use on the Web. At the time of writing this, around 60 million websites are running on WordPress platform. WordPress is free to use. But you need to buy a website hosting service to store your website data.

Weebly, and Wix are the other two most-used platforms to build websites and blogs. They are self-hosting platforms which means you no need to buy a web hosting service. Both offers drag and drop site builders which help you launch a website fast and with ease. You don’t need any technical skills to work on these platforms.

  • WordPress is much more customizable than Weebly and Wix. Also, there are many thousands of plugins are available to add more functionality to your website. But, you need to put much more efforts to learn WordPress. If you want to build a unique and comprehensive website, WordPress is the right choice. This video by WPBeginner helps you in building a WordPress website with ease.
  • Weebly Pricing: Free. Premium plans start from $8/month
  • Wix Pricing: Free. Premium plans start from $2/month

You can read the complete review of the three platforms here.

Website Hosting Services:

I don’t have much knowledge about website hosting services. I used GoDaddy a couple of times. I didn’t face any challenges. Also, their service is good. But many experts suggest Bluehost. You can read the detailed review of website hosting services on WPBeginner.

List Building Tools

 

You can use the following tools to create pop-up forms of different styles as shown in the following figure.  Pop-up forms are highly effective in converting your site visitors into leads or subscribers.

  • Hubspot Free Marketing:  I love this tool. It helped me capture many leads for my previous organization. Also, you can integrate this tool with HubSpot free CRM.Hubspot Leadflows
  • Sumo offers a suite of marketing tools to increase website traffic and capture leads or subscriber details. It offers advanced options for designing pop-up forms.Sumo Pricing: Free. Premium plans start from $24/month

Email Marketing Tools

 

  • mailChimp Pricing: Free up to 2,000 subscribers and 12,000 emails per month. Premium plans start from $10/month
  • sendinblue Pricing: This is my personal favourite. Very easy to use. Free up to 600 emails/month. Premium plans start from $25 per month. You can manage SMS marketing too.

Landing Pages

 

Plane Landing image for landing pages

A landing page is where the audience lands on when they have clicked on an ad in an online campaign. It is a single web page which helps you capture the details of leads generated from the online campaigns.

  • Launchrock: A website builder dedicated to early customer acquisition. Pricing: Free. Premium plans start from $5/month
  • ONTRApages Pricing: Free
  • Onesie for WordPress Pricing: Free
  • Ucraft Pricing: Free. Premium plans start from $6/month
  • Landerapp Pricing: Plans start from $16/month

Social Media Management Tools

 

Social media management tools help you manage three important tasks:

  • manage and schedule posts
  • track the performance of your content
  • and manage all the social media accounts in a single place

HootSuite and Buffer are the two most used free social media management tools. You can read the complete review of these two platforms here.

  • Hootsuite Pricing: Free for 3 social media channels. Premium plans start from as low as $0.5/month
  • Buffer Pricing: Free for 3 social media channels. Premium plans start from $10/month
  • MAVSOCIAL Pricing: Free for two social media channels. Premium plans start from $19/month
  • Zoho Social Pricing: Plans start from $8.3/month. You can manage all the major social media channels (Facebook, Twitter, LinkedIn, Instagram, and Google+) with the basic plan.
  • SOCIALPILOT Pricing: Plans start at $10/month

Social Amplification Tools

 

Social media amplification tools help you in reaching more and more audience. 

  • sharethis: This free tool enables you to share buttons on your website to increase the reach of your content on channels such as social media, email, WhatsApp and SMS.
  • clicktotweet: The easiest way to share your content with a sharable Click-to-Tweet link. It is free. 
  • Thunderclap: Thunderclap is a crowd-speaking platform that allows a large group of people to share a single message together at the same time. Thunderclap Pricing: Free. Premium plans start from $55/campaign
  • RebelMouse: Centralized and Social CMS. You can push your content to all of your sites or blogs and social media platforms at once.
    RebelMouse Price: NA

CRM Tools and Apps

 

 

  • Zoho CRM: Zoho CRM is the easiest, highly customizable and feature-rich CRM. You can integrate it with other free Zoho tools like Zoho Workplace and Zoho Forms.

    Zoho CRM Price: It is free for 10 users. Premium plans start from $12/month.Zoho CRM Apps:
    Android App
    iOS App
    Web App

 

  • Bitrix24 Free CRM: Bitrix24 is a feature-rich and very easy to use CRM. It comes with additinal features like making and receiving calls and marketing automation. You can integrate it with various apps.Also, it offers collaboration tools for nonprofits that help you manage volunteers, discuss ideas and set tasks for each other.Bitrix24 Free CRM apps:
    Android App
    iOS App
    Web App

Content Creation Tools

 

Use the following tools to create beautiful visual content. You can create infographics, presentations, flyers, posters, and reports with no design experience. Free plans are available on all the platforms.

Free Animated Video Making Tools

  • Biteable 
    Biteable Pricing: Free up to 5 video projects a month. Premium plans start from $8.25.
  • Renderforest
    Renderforest Pricing: Free (Up to 3 minutes video). Premium plans start from $9.99.
  • Animaker
    Animaker Pricing: Free (Up to 2 minutes video and maximum of 5 exports in a month). Premium plans start from $12.
  • Kizoa: Free online video maker and slideshow maker.
    Kizoa Pricing: Free(1-minute video/1GB storage/standard resolution). Premium plans start from $29/month.
  • iMovies: iOS-based video maker.
  • visually

Team Management and Productivity

 

Task Management

Document Management and Collaboration

The following tools help you create and edit documents online while collaborating with other users in real-time.

  • Zoho Docs zoho Docs
    Pricing: Free. Premium plans start $5/month.
  • Google Docs Google Docs
    Pricing: Free for personal use. Plans for companies start from $5/month.

Let me know what resources I’m missing in the comments and share this post with the Changemakers you know.